Dr. Hendi Pratama, S.Pd., M.A.

1. Education Transformation Coach.
2. Transformation Trainer for Professionals and Educators.
3. Educational Content Creator & Influencer
4. Sociopragmatics Lecturer and Researcher.

Educational Background:

Bachelor Degree in English Education. Universitas Negeri Semarang. Indonesia (2006)

As the best graduate and valedictorian of my Bachelor of Education in English Teaching program, and a finalist in the National Mawapres (National Achievement Student) competition, I have developed a comprehensive set of skills essential for effective language instruction and student development. I possess advanced English language proficiency, both spoken and written, with a deep understanding of grammar, phonetics, and syntax. My training in modern pedagogical strategies, curriculum design, and classroom management allows me to create dynamic, student-centered learning environments. I also excel in integrating educational technology to enhance teaching and address diverse learning needs. Furthermore, my strong interpersonal communication skills, cultural sensitivity, and ability to assess and evaluate student progress equip me to excel in a variety of educational settings, ensuring meaningful and effective learning experiences.

Master of Arts in Applied Linguistics. University of Queensland. Australia (2009)

As a graduate of the Master of Arts in Applied Linguistics from UQ Australia, where I received the Dean’s Commendation every semester, I possess advanced expertise in the study of language and its practical applications. My skills include analyzing and addressing real-world language issues, such as language acquisition, multilingualism, and language teaching methodologies. I am adept at applying linguistic theories to solve communication challenges in diverse contexts, from education to cross-cultural communication. My academic training also equips me with strong research capabilities, enabling me to critically evaluate language policies and conduct empirical studies. With this knowledge and experience, I am well-prepared to contribute to language education, policy-making, and consultancy at a global level.

Doctoral Degree in Linguistics. University of Sebelas Maret. Indonesia. (2018)

As a holder of a Doctoral Degree in Linguistics with a specialization in Pragmatics, I have developed deep expertise in understanding how language is used in context, focusing on the relationship between language, meaning, and social interaction. My research and analytical skills allow me to investigate how speakers convey meaning beyond the literal interpretation of words, considering factors like politeness, implicature, speech acts, and context-dependent nuances. I am adept at applying pragmatic theories to real-world communication challenges, including intercultural communication, discourse analysis, and language teaching. My doctoral training also honed my research design, critical thinking, and scholarly writing skills, equipping me to contribute significantly to the field of linguistics through research, teaching, and consultancy.

Professional Certifications

1. Speak Like a Pro: Public Speaking for Professionals. Certified by: National Association of State Boards of Accountancy NASBA. (2024)
2. The Strategy of Content Marketing. Certified by: University of California Davis (2022)
3. Personal Branding. Certified by: University of Virginia (2022)
4. Professional Writer. Certified by: Indonesian Professional Certification Body BNSP (2024)

Online Presence

My online presence reflects a dynamic and influential role in education, motivation, and creative content creation. With 340K followers on TikTok and 288K on Instagram, I engage a broad audience through short, impactful videos, sharing insights on personal development, language learning, and leadership. My 44K followers on Threads further showcase my ability to spark meaningful discussions in real-time, while my 500+ connections on LinkedIn enable me to maintain a professional network, sharing thought leadership and professional insights with like-minded individuals. This diverse audience allows me to reach various demographics, blending entertainment with education in a relatable, modern format.

As a TEDx speaker at UNAIR and a guest on various podcasts, including one with Dr. Indrawan Nugroho, I bring my expertise to wider platforms, offering in-depth discussions on personal growth, education, and collaboration. My collaborations with public figures such as Sudjiwo Tedjo, Jerome Polin, Tretan Muslim, and Danang Giri Sadewa further solidify my role as a thought leader in the Indonesian creative and educational space. Additionally, my writing on www.edutrans.id provides a more formal outlet for sharing insights on education transformation, extending my influence across multiple platforms in both digital content and written form.

Professional Experiences

April 2020 – November 2022: Vice Rector for Planning and Collaboration, UNNES
Responsible for overseeing the organizational and infrastructure development planning for the university, as well as managing domestic and international cooperation with other universities, institutions, and industries to support institutional growth and networking.

Dec 2018 – April 2020: Vice Dean for Academics, Faculty of Language and Arts
Led the academic development of the Faculty of Language and Arts, which includes 15 programs, 206 lecturers, and over 6,000 students. This role focused on improving academic standards, curriculum development, and faculty performance to enhance educational outcomes.

Dec 2015 – Dec 2018: Head of Public Relations Office, UNNES
Managed university promotion, external communication, social media branding, and reputation management, as well as community engagement initiatives to strengthen the university’s public profile and visibility both locally and internationally.

Jan 2011 – Dec 2015: Rector’s Adjunct Staff for International Collaboration, UNNES
Responsible for facilitating international collaborations, drafting necessary documents, and supporting various university units in achieving their international partnership goals, enhancing UNNES’s global presence.

April 2013 – April 2017: Project Secretary, IDB UNNES “The Development and Quality Improvement of Semarang State University” (IND 152, IND 153, IND 154)
Served as the second-in-command for project planning and execution, overseeing financing that included Istisna’a financing of US$ 25.72 million, installment sale financing of US$ 6.91 million, and loan financing of US$ 3.40 million, with a Government of Indonesia contribution of US$ 9.27 million.

Dec 2010 – Present: Lecturer, Faculty of Language and Arts, UNNES
Teach courses in Sociopragmatics, Critical Speech, Critical Writing, and Philosophy of Language to both undergraduate and graduate students, contributing to the development of critical thinking, advanced communication skills, and in-depth linguistic analysis.

Scopus Indexed Journal Article Publication:

I have had the opportunity to contribute to several articles that are indexed in Scopus, which is widely regarded as a leading global database for research publications. Being included in Scopus indicates that the research meets high standards of quality and has the potential to reach a broad international audience. This recognition helps ensure that the work can have a meaningful impact within the academic community and beyond. In addition to Scopus, I have also been fortunate to publish numerous other articles indexed in SINTA and Google Scholar, providing further opportunities for the research to be accessible to a diverse audience both nationally and internationally. These indexing platforms play a key role in advancing the dissemination of knowledge and fostering scholarly collaboration.

1. Pratama, H., Nurkamto, J., Rustono, R., & Marmanto, S. (2017). Second language Learners’ comprehension of conversational Implicatures in English. 3L, Language, Linguistics, Literature, 23(3).
2. Pratama, H., Rokhman, F., & Urip, S. R. (2019). Conversational implicature comprehension strategies used by English learners in Indonesia. Linguistic Research, 36(3), 415-458.
3. Sakhiyya, Z., Agustien, H. I., & Pratama, H. (2018). The reconceptualisation of knowledge base in the pre-service teacher education curriculum: Towards ELF pedagogy. Indonesian Journal of Applied Linguistics, 8(1), 49-56.
4. Nurjanah, R. L., Mujiyanto, J., Pratama, H., & Rukmini, D. (2022). Students’ perceptions on learning independence:: how self-regulated learning strategy helps?. Language Value, 15(2), 29-53.
5. Lerdpaisalwong, S., Maiklad, C., & Pratama, H. (2023). Thai University Students’ Understanding of Mock Politeness in English. LEARN Journal: Language Education and Acquisition Research Network, 16(2), 291-310.
6. Irianti, L., Faridi, A., Pratama, H., & Suwandi. (2024). Flipped classroom and critical thinking on public speaking class. Cogent Education, 11(1), 2315815.
7. Williyan, A., Fitriati, S. W., Pratama, H., & Sakhiyya, Z. (2024). AI as Co-Creator: Exploring Indonesian EFL Teachers’ Collaboration with AI in Content Development. Teaching English with Technology, 24(2), 5-21.
8. Rochmahwati, P., Yuliasri, I., Sukarno, S., & Pratama, H. (2024). Shared voices from the classroom: Reflections on hybrid project-based learning in an academic writing course. Journal of Education and Learning (EduLearn), 18(2), 305-312.
9. Suwignyo, E., Rukmini, D., Hartono, R., & Pratama, H. (2024). Interlanguage impoliteness in criticism by the English learners from Javanese background over social status and distance. Journal of Education and Learning (EduLearn), 18(4), 1341-1349.

Research Grants

I have been awarded several research grants, which are critical not only for advancing my research but also for contributing to broader academic and societal developments. Research grants provide the necessary resources to explore important questions, develop innovative solutions, and conduct in-depth studies that may otherwise be unattainable. These grants are a mark of trust and recognition from institutions and funding bodies, affirming the value and potential impact of the proposed research. Moreover, receiving such grants enables collaboration with other scholars, promotes knowledge sharing, and helps address pressing challenges within the academic and professional communities. Ultimately, these opportunities contribute to the continuous improvement of education and industry practices, while also fostering the growth of evidence-based knowledge.

1. English Politeness Awareness and Comprehension Among University Students in Indonesia and Thailand, funded by PNBP UNNES Research Funding, Collaborative Research, Rp. 100,000,000, granted in 2021.
2. Production and Perception of Sarcasm in English Among Indonesian and Thai Learners, funded by PNBP UNNES Research Funding, Developmental Research, Rp. 75,000,000, granted in 2021.
3. Innovation of UNNES Website for Improving Webometrics Ranking, funded by PNBP UNNES Research Funding, Developmental Research, Rp. 75,000,000, granted in 2021.
4. Reformulation of Politeness and Communication Effectiveness Between Lecturers and Students to Support Study Completion Acceleration, funded by PNBP UNNES Research Funding, Developmental Research, Rp. 75,000,000, granted in 2020.
5. A Scientific Model to Combat Hoaxes Among Students to Achieve UNNES Independent Campus Goals, funded by PNBP UNNES Research Funding, Commissioned Research, Rp. 100,000,000, granted in 2020.
6. Efforts for Academic Recovery Post-COVID-19 Pandemic in the Faculty of Languages and Arts, funded by FBS DIPA Research 2020, Commissioned Research (Faculty), Rp. 28,000,000, granted in 2020.
7. Development of a Multicultural Education Model to Anticipate Radicalism at Semarang State University, funded by PNBP UNNES Research Funding, Featured PT Research – Basic, Rp. 130,000,000, granted in 2019.
8. Integration of Equality Values in English Learning: A Comparative Study of the Indonesian and Vietnamese Contexts, funded by PNBP UNNES Research Funding, Featured PT Research – Basic (International Collaboration), Rp. 125,000,000, granted in 2019.
9. Strengthening the Public Information Openness Rating of Semarang State University in 2018, funded by DIPA PNBP UNNES 2018, Institutional Research, Rp. 100,000,000, granted in 2018.
10. Strengthening the Branding of UNNES Logo, Vision, and Excellence Through Social Media, Audio, Video, and Print Visuals, funded by PNBP UNNES Research Funding, Institutional Research, Rp. 100,000,000, granted in 2017.

National and International Activities

1. Delegation Member at Australia Indonesia Youth Exchange Program 2005, Brisbane Australia
2. Delegation Member at Australia Indonesia Knowledge Exchange Program 2012, Sydney Australia
3. Delegation member at EAIE Higher Education Conference and Exhibition 2014, Prague, Czech
4. Delegation Member at Prince of Songkla University Open Week 2013, Hatyai, Thailand
5. Delegation Member at Constructing World-Class Universities Training 2013. Hong Kong.
6. Team Advisor ASEAN Foundation Model ASEAN Meeting 2019, Bangkok, Thailand
7. Member of Purna Caraka Muda Indonesia (PCMI) Association in Central Java
8. Member of TEFLIN Association and Masyarakat Linguistik Indonesia
9. Member of Tourism Ambassador Association in Central Java